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Communication for Impact

Organisations and leaders often spend a lot of time and money aiming to get their messages out. But do the messages have the desired impacts?

The John Madejski Centre for Reputation's work helps organisations and leaders to communicate, evaluate and improve their communications.

Communication for Impact

In 2024, the JMCR helped to developed the Government Communication Service (GCS) Evaluation Cycle which guides the planning, spending and evaluation of an annual budget of £300m across 400 different government departments.

From 2025-2030, the JMCR is committed to furthering knowledge and improving the impact of government communications across areas that include counter-terrorism, public health, foreign direct investment, education, road safety, tax paying, tourism and countering dis-information.

Achieving positive policy outcomes to facilitate effective government communications through engagement with the GCS, research by Professor Kevin Money, Professor Carola Hillenbrand, and Professor Abby Ghobadian, and Dr Anastasiya Saraeva and Dr Irene Garnelo-Gomez has informed communication strategies across UK government departments and platforms. This led to the launch of the GCS Evaluation Framework 2.0 in 2018.

During 2023 and 2024, Professor Kevin Money and Professor Carola Hillenbrand conducted a review of the Evaluation of Government Communications, which led to the publication of the Money-Hillenbrand Review and the launch of the new Government Communication Service Evaluation Cycle in February 2024, which is mandatory tool guiding the planning and evaluation of communications across all government departments and arms-length bodies.

1. The GCS Evaluation Cycle: Launched February 2024

https://gcs.civilservice.gov.uk/publications/gcs-evaluation-cycle/

2. The Money and Hillenbrand Review of Government Communications (the Review can be made available on request)


  • Developing Best Practice in Communication and Evaluation
    Strategic Partner: UK Government Communication Service
    Lead: Professor K. Money, who sits as a full member of the evaluation council of the UK government

  • Role of Messages and Messengers on Company Reputations
    Lead: Dr A. Saraeva, Professor C. Hillenbrand, Professor K. Money and T. Dyson