Professor Marcello Mariani
Professor of Entrepreneurship and Management
Senior Fellow, UK HEA
Specialisms
- Strategic Management,
- Entrepreneurship,
- Business Innovation,
- Digital Transformation of Business,
- Marketing
Location
Professor Marcello Mariani is a Professor of Entrepreneurship and Management at Henley Business School and a member of Henley Centre for Entrepreneurship.
He has authored about 200 publications in leading management journals, including the Academy of Management Journal. His inquiry on the management of the digital and ecological transitions has led to many publications in the areas of strategic management, innovation, entrepreneurship and marketing. His current work covers the drivers and consequences of firms and consumers adopting digital technologies (e.g. big data and analytics, artificial intelligence, virtual and augmented reality, Internet of Things).
Coupled with his research inquiry, his literary contributions include six popular books and articles for practitioners published in the MIT Sloan Management Review and Harvard Business Review. Marcello received the Academy of Management Charles H. Levine Best Conference Paper 2011 and the European Cultural Foundation Cultural Policy Research Award 2006. He is on eight leading academic journals' editorial boards, chaired over 10 conferences for the European Institute for Advanced Studies in Management (EIASM) and has been a chair or keynote speaker at international conferences on the digital transformation of business.
His visiting professor roles include New York University (USA), the University of Technology Sydney (Australia), Brunel University, the National Research University Higher School of Economics Moscow (Russia), Universitat Rovira I Virgili (Spain) and Warsaw School of Economics (Poland). He is affiliated with the University of Bologna (Italy) and the EIASM.
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Professor Marcello MarianiSpecialisms
- Strategic Management
- Entrepreneurship
- Business Innovation
- Digital Transformation of Business
- Marketing
Location
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