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Kanawat (Kenny) Asawachatroj

Kanawat Kenny Asawachatroj

Specialisms

  • Cultures, 
  • Emotions, 
  • Minimalist, 
  • Social Marketing/Sustainable Marketing, 
  • Marketing Strategy

Location

Whiteknights Campus

Kenny Asawachatroj, a PhD candidate, has a decade of global marketing experience. His current research focuses on consumer behaviour.

Kenny is a doctoral candidate at Henley Business School, under the supervision of Dr. Irene Garnelo-Gomez and Professor Carola Hillenbrand. His research interests encompass emotions, cultures, minimalism, and social marketing.

He holds an MSc in Strategic Marketing from Imperial College Business School, London, where he was honored with the Dean's List for Academic Excellence in 2014-2015, in addition to a BBA in Marketing from Thammasat Business School, Thailand. With a decade of experience in marketing strategy, partnership marketing, and digital marketing, he has worked across the UK and Thailand. Prior to joining Henley Business School, he served as a Senior Marketing Manager for SINGHA beer, managing a range of global sports partnerships, including with Chelsea Football Club, EPL broadcasters, and MotoGP.

Also, Kenny has a background in teaching, especially for MBA students at business schools in Thailand, and has served as a marketing consultant. In his leisure time, he enjoys traveling, learning about different cultures, and writing for his blog.

Henley Business School Studentship