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Ghadir Samkri

Ghadir Samkri Photo

Specialisms

  • Leveraging Psychological Theories to Predict and Limit Consumer Panic Buying Behaviour of Convenience Goods During Future Crises

Ghadir Samkri is a Henley Business School PhD student in the department of Leadership, Organisations, Behaviour and Reputation.

Her research centres around how consumers regulate their emotions during times of uncertainty and how to mitigate their actions in the future. Ghadir's other research interests revolve around consumer psychology, particularly understanding consumer behaviour, attitudes and emotions.

In 2022, Ghadir earned her MSc in Marketing Management Practice at the University of Sheffield. Prior to that, she completed her undergraduate studies in Marketing at King Abdulaziz University (Saudi Arabia).