Dr Markos Kyritsis
Lecturer of Informatics
Programme Director for BSc Business and Management
Pathway Director for Digital Business and Data Analytics
BISA Departmental Ethics Officer
BISA Exams Officer for Postgraduate Digital Business
Specialisms
- Data Analytics,
- Human Computer Interaction,
- Cognitive Modelling,
- User Experience / Usability Studies,
- VR Training
Location
Dr Markos Kyritsis spent several years working in the tech industry before migrating to academia in 2009. Since then, he’s worked in small and large departments in Greece and the Middle East, before finally moving to Henley Business School's BISA department. |
Dr Markos Kyritsis is an interdisciplinary researcher and data scientist with a diverse publication history in the areas of cognition, computing, and business.
He is a member of several research teams both inside and outside the UK, who are currently engaging or have engaged in studies involving: cognitive modelling; eye tracking; virtual reality; entrepreneurial intention; and predictive analytics in a medical setting.
His current research interests include: modelling human performance in Euclidean optimization problems; usability / user experience research (particularly in 3D environments); virtual reality training; and gamification of psychometric/behavioural tests.
Henley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisHenley faculty authors:
Dr Markos KyritsisBusiness in Practice: Data Analytics
Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets....
Business data analytics
In this module learners will be introduced to key concepts related to descriptive and predictive analytics. They will become adept at managing, summarising and analysing data, and will gain experience...
Business Data Analytics
This module introduces key concepts, methods, and tools for business data analytics. Data analytics are a fundamental tool for any organisation that plans to make strategic use of their data...
Module Convenor and Lecturer for INMR95 - Business Data Analytics (MSc)
Module Convenor and Lecturer for MM1F28 - Business in Practice: Data Analytics
Dr. Kyritsis is a member of several research teams spanning a fairly wide range of disciplines. He spends most of his time investigating and modelling human behaviour in Euclidean optimisation problems such as the Travelling Salesperson Problem, which in turn results in the creation of heuristics that can support firms engaged in pickup and delivery problems. Current research engagements involve: investigating spatial judgement tasks in optimisation problems; investigating entrepreneurial orientation in emerging markets; and evaluating inexpensive eye tracking devices for usability studies.
Co-investigator for Health Innovation Partnership application: Use of machine learning to identify patients with rapidly declining chronic kidney Disease: Chronic kidney disease (CKD) is a condition characterised by a reduction in kidney function. Earlier detection of CKD allows for modification of risk factors to either slow or prevent decline and allows for timely referral to specialist renal services by primary care. This project is a pilot study focused on using existing data from Royal Berkshire Hospital to develop machine learning algorithms that can facilitate the early detection of future kidney failure. Working alongside Henley academic Professor Keiichi Nakata.
Support Academic for ActiveOps Knowledge Transfer Programme: Working alongside Henley academics Professor Keiichi Nakata and Dr Mona Ashok.
Specialisms
- Data Analytics
- Human Computer Interaction
- Cognitive Modelling
- User Experience / Usability Studies
- VR Training
Location
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