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Dr Markos Kyritsis

Lecturer of Informatics

Programme Director for BSc Business and Management
Pathway Director for Digital Business and Data Analytics
BISA Departmental Ethics Officer
BISA Exams Officer for Postgraduate Digital Business

Markos Kyritsis 75n7l9phu

Specialisms

  • Data Analytics, 
  • Human Computer Interaction, 
  • Cognitive Modelling, 
  • User Experience / Usability Studies, 
  • VR Training

Location

LG12, Henley Business School, Whiteknights

Dr Markos Kyritsis spent several years working in the tech industry before migrating to academia in 2009. Since then, he’s worked in small and large departments in Greece and the Middle East, before finally moving to Henley Business School's BISA department.

Dr Markos Kyritsis is an interdisciplinary researcher and data scientist with a diverse publication history in the areas of cognition, computing, and business.

He is a member of several research teams both inside and outside the UK, who are currently engaging or have engaged in studies involving: cognitive modelling; eye tracking; virtual reality; entrepreneurial intention; and predictive analytics in a medical setting.

His current research interests include: modelling human performance in Euclidean optimization problems; usability / user experience research (particularly in 3D environments); virtual reality training; and gamification of psychometric/behavioural tests.

Reference: Stouraitis, V., Kyritsis, M. , Harris, M. H. M., Roberts, J., Garwe, W. and Tsanis, K. (2024) Toward a context and feasibility driven entrepreneurial education: evidence from entrepreneurial intention determinants of Malaysian students. Entrepreneurship Research Journal. ISSN 2157-5665 doi: https://doi.org/10.1515/erj-2023-0379
Henley faculty authors:
Dr Markos Kyritsis
Reference: Sannasi, M. V. , Kyritsis, M. and Gray, K. L. H. (2023) What does a typical CNN “see” in an emotional facial image? In: Proceedings of the 9th World Congress on Electrical Engineering and Computer Systems and Sciences (EECSS’23), 3-5 Aug 2023, London, United Kingdom. doi: https://doi.org/10.11159/mvml23.114
Henley faculty authors:
Dr Markos Kyritsis
Reference: Stouraitis, V., Amaral, D. T., Tsanis, K. and Kyritsis, M. (2022) Servant leadership as a conduit towards mission-centric sustainability in emerging market social enterprises: the case of South Africa. In: Research Anthology on Approaches to Social and Sustainable Entrepreneurship. IGI Global, Hershey, PA, pp. 631-651. ISBN 9781668475935 doi: https://doi.org/10.4018/978-1-6684-7593-5.ch033
Henley faculty authors:
Dr Markos Kyritsis
Reference: Kyritsis, M. , Gulliver, S. R. , Feredoes, E. and Stouraitis, V. (2022) Perceived optimality of competing solutions to the Euclidean travelling salesperson problem. Cognitive Systems Research, 74. pp. 1-17. ISSN 1389-0417 doi: https://doi.org/10.1016/j.cogsys.2022.02.001
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Alsiyabi, N., Kyritsis, M. and Gulliver, S. R. (2021) Investigating the impact of underlying health conditions on privacy concerns of IoT healthcare devices. In: Competitive Advantage in the Digital Economy (CADE 2021), 2-3 JUN 2021, Online, pp. 11-18. doi: https://doi.org/10.1049/icp.2021.2403
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Stouraitis, V., Amaral, D. T., Tsanis, K. and Kyritsis, M. (2021) Servant leadership as a conduit towards mission-centric sustainability in emerging market social enterprises: the case of South Africa. In: Pressentin, M. (ed.) Key Factors and Use Cases of Servant Leadership Driving Organizational Performance. IGI Global, Hershey, PA, pp. 251-271. ISBN 9781799888208 doi: https://doi.org/10.4018/978-1-7998-8820-8
Henley faculty authors:
Dr Markos Kyritsis
Reference: Kyritsis, M. , Gulliver, S. R. and Feredoes, E. (2020) Visual search fixation strategies in a 3D image set: an eye-tracking study. Interacting with Computers, 32 (3). pp. 246-256. ISSN 1873-7951 doi: https://doi.org/10.1093/iwc/iwaa018
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Stouraitis, V., Thomson, J., Tsanis, K., Kyritsis, M. and Harris, M. H. M. (2020) The effect of autonomy in sustaining social entrepreneurial intention through management education: the cases of Malaysia and Scotland. In: BAM2020 Conference In The Cloud, 2-4 September 2020.
Henley faculty authors:
Dr Markos Kyritsis
Reference: Kyritsis, M. , Gulliver, S. R. and Feredoes, E. (2020) Visual search fixation strategies in a 3D image set: an eye tracking study. Interacting with Computers, 32 (3). pp. 246-256. ISSN 0953-5438 doi: https://doi.org/10.1093/iwc/iwaa018
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Vlastos, D. D., Kyritsis, M. , Varela, V.-A., Gulliver, S. R. and Papaioannou-Spiroulia, A. (2020) Can a low-cost eye-tracker assess the impact of a valent stimulus? A study replicating the visual backward masking paradigm. Interacting with Computers, 32 (2). pp. 132-141. ISSN 0953-5438 doi: https://doi.org/10.1093/iwc/iwaa010
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Stouraitis, V., Harris, M. H. M. and Kyritsis, M. (2019) Individual entrepreneurial orientation in higher education and unsettling emerging market conditions: The cases of Malaysia and Thailand. In: The 2019 British Academy of Management Conference, 3-5 Sep 2019, Aston, UK.
Henley faculty authors:
Dr Markos Kyritsis
Reference: Stouraitis, V., Harun, M. H. M. and Kyritsis, M. (2022) Exploring individual entrepreneurial orientation through education in emerging market conditions: the case of Malaysia and Thailand. International Journal of Entrepreneurship and Small Business, 45 (4). pp. 489-517. ISSN 1741-8054 doi: https://doi.org/10.1504/IJESB.2022.122659
Henley faculty authors:
Dr Markos Kyritsis
Reference: Stouraitis, V., Harun, M. H. M., Kyritsis, M. and Bonchoo, P. (2018) A validation of web-based surveys for exploratory research in the areas of business and entrepreneurship. In: 2018 Fifth HCT Information Technology Trends (ITT), 28-29 Nov 2018, Dubai, United Arab Emirates, pp. 91-93.
Henley faculty authors:
Dr Markos Kyritsis
Reference: Kyritsis, M. , Ud Din, S. and Gulliver, S. (2018) Quotient algorithm: a simple heuristic for the travelling salesperson problem inspired by human solutions. In: 2018 Fifth HCT Information Technology Trends (ITT), 28-29 Nov 2018, Dubai, United Arab Emirates, pp. 47-49.
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Stouraitis, V. and Kyritsis, M. (2016) Small and medium-sized enterprises’ exporting: Home and host country motivators effect on first and successive export venture decisions. Management : Journal of Contemporary Management Issues, 21 (1). pp. 97-115. ISSN 1846-3363
Henley faculty authors:
Dr Markos Kyritsis
Reference: Stouraitis, V., Harun, M. H. M. and Kyritsis, M. (2017) Motivators of SME initial export choice and the European Union regional effect in manufacturing. International Journal of Entrepreneurial Behavior & Research, 23 (1). pp. 35-55. ISSN 1355-2554 doi: https://doi.org/10.1108/IJEBR-05-2015-0120
Henley faculty authors:
Dr Markos Kyritsis
Reference: Stouraitis, V., Boonchoo, P., Harun, M. H. M. and Kyritsis, M. (2017) Entrepreneurial perceptions and bias of SME exporting opportunities for manufacturing exporters: a UK study. Journal of Small Business and Enterprise Development, 24 (4). pp. 906-927. ISSN 1462-6004 doi: https://doi.org/10.1108/JSBED-03-2017-0095
Henley faculty authors:
Dr Markos Kyritsis
Reference: Kyritsis, M. , Gulliver, S. , Feredoes, E. and Ud Din, S. (2018) Human behaviour in the Euclidean Travelling Salesperson Problem: computational modelling of heuristics and figural effects. Cognitive Systems Research, 52. pp. 387-399. ISSN 1389-0417 doi: https://doi.org/10.1016/j.cogsys.2018.07.027
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Kyritsis, M. , Blathras, G., Gulliver, S. and Vasiliki-Alexia, V. (2017) Sense of direction and conscientiousness as predictors of performance in the Euclidean travelling salesman problem. Heliyon, 3 (11). e00461. ISSN 2405-8440 doi: https://doi.org/10.1016/j.heliyon.2017.e00461
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Kyritsis, M. , Gulliver, S. and Feredoes, E. (2018) Acknowledging crossing-avoidance heuristic violations when solving the Euclidean travelling salesperson problem. Psychological Research, 82 (5). pp. 997-1009. ISSN 1430-2772 doi: https://doi.org/10.1007/s00426-017-0881-7
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Kyritsis, M. , Gulliver, S. , Feredoes, E. and Nadee, W. (2016) Do more pictures mean more effort? Investigating the effects of monocular depth on target detection in a 3D WIMP pictures folder. In: The Ninth International Conference on Advances in Computer-Human Interactions (ACHI 2016), 24 - 28 April 2016, Venice, Italy, pp. 1-5.
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Kyritsis, M. , Gulliver, S. R. and Feredoes, E. (2016) Environmental factors and features that influence visual search in a 3D WIMP interface. International Journal of Human-Computer Studies, 92-93. pp. 30-43. ISSN 1071-5819 doi: https://doi.org/10.1016/j.ijhcs.2016.04.009
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Kyritsis, M. , Gulliver, S. and Morar, S. (2014) Cognitive and environmental factors influencing the process of spatial knowledge acquisition within virtual reality environments. International Journal of Artificial Life Research, 4 (1). pp. 43-58. ISSN 1947-3087 doi: https://doi.org/10.4018/ijalr.2014010104
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Khasab, B., Gulliver, S. , Alsoud, A. and Kyritsis, M. (2014) Scoping customer relationship management strategy in HEI - Understanding steps towards alignment of customer and management needs. In: 16th International Conference on Enterprise Information Systems, 27 - 30 April 2014, Lisbon, Portugal.
Henley faculty authors:
Dr Stephen R Gulliver - Dr Markos Kyritsis
Reference: Kyritsis, M. , Gulliver, S. , Morar, S. and Stevens, R. (2013) Issues and benefits of using 3D Interfaces: visual and verbal tasks. In: International Conference on Management of Emergent Digital EcoSystems (MEDES), 28 - 31 October, 2013, Neumünster Abbey, Luxembourg.
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Hu, S., Gulliver, S. , Kyritsis, M. and Stevens, R. (2013) Fashion magazines: design implications of focus and perception variance between Chinese and UK females. In: The International Conference on Management of Emergent Digital EcoSystems 2013 (MEDES), 28-31 October, 2013, Luxembourg.
Henley faculty authors:
Dr Stephen R Gulliver - Dr Markos Kyritsis
Reference: Kyritsis, M. and Gulliver, S. (2011) Appreciating individual differences: exposure time requirements in virtual space. In: Ghinea, G., Andres, F. and Gulliver, S. (eds.) Multiple Sensorial Media Advances and Applications: New Developments in MulSeMedia. IGI Global, pp. 60-79. ISBN 9781609608217
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Kyritsis, M. , Gulliver, S. R. , Morar, S. and Macredie, R. (2009) Impact of cognitive style on spatial knowledge acquisition. In: IEEE International Conference on Multimedia and Expo (ICME '09), 28 Jun - 03 Jul 2009, New York, NY, USA, pp. 966-969.
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Kyritsis, M. and Gulliver, S. R. (2009) Gilford Zimmerman orientation survey: a validation. In: 7th International Conference on Information, Communications and Signal Processing (ICICS 2009), 8-10 Dec 2009, Macau, pp. 1-4.
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Kyritsis, M. , Gulliver, S. R. and Grzybek, H. (2010) Understanding individual differences: learning space in virtual environments. In: Proceedings of the International Conference on Management of Emergent Digital EcoSystems (MEDES 2010). ACM, New York, USA, pp. 267-274. ISBN 9781450300476 doi: https://doi.org/10.1145/1936254.1936306
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver
Reference: Kyritsis, M. , Gulliver, S. R. and Morar, S. (2011) Learning space in virtual environments: understanding the factors influencing training time. In: Ciaramitaro, B. (ed.) Virtual worlds and e-commerce: technologies and applications for building customer relationships. IGI Global, pp. 216-230. ISBN 9781616928087
Henley faculty authors:
Dr Markos Kyritsis - Dr Stephen R Gulliver

Business in Practice: Data Analytics

Acquiring, managing, and analysing data is an important business activity that allows organisations to make strategic use of their data assets....

Module code: MM1F28

Business data analytics

In this module learners will be introduced to key concepts related to descriptive and predictive analytics. They will become adept at managing, summarising and analysing data, and will gain experience...

Module code: INMR95

Business Data Analytics

This module introduces key concepts, methods, and tools for business data analytics. Data analytics are a fundamental tool for any organisation that plans to make strategic use of their data...

Module code: INMR95

Module Convenor and Lecturer for INMR95 - Business Data Analytics (MSc)

Module Convenor and Lecturer for MM1F28 - Business in Practice: Data Analytics

Dr. Kyritsis is a member of several research teams spanning a fairly wide range of disciplines. He spends most of his time investigating and modelling human behaviour in Euclidean optimisation problems such as the Travelling Salesperson Problem, which in turn results in the creation of heuristics that can support firms engaged in pickup and delivery problems. Current research engagements involve: investigating spatial judgement tasks in optimisation problems; investigating entrepreneurial orientation in emerging markets; and evaluating inexpensive eye tracking devices for usability studies.

Co-investigator for Health Innovation Partnership application: Use of machine learning to identify patients with rapidly declining chronic kidney Disease: Chronic kidney disease (CKD) is a condition characterised by a reduction in kidney function. Earlier detection of CKD allows for modification of risk factors to either slow or prevent decline and allows for timely referral to specialist renal services by primary care. This project is a pilot study focused on using existing data from Royal Berkshire Hospital to develop machine learning algorithms that can facilitate the early detection of future kidney failure. Working alongside Henley academic Professor Keiichi Nakata.

Support Academic for ActiveOps Knowledge Transfer Programme: Working alongside Henley academics Professor Keiichi Nakata and Dr Mona Ashok.