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Dr Gaye Bebek

Lecturer in Marketing

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Specialisms

  • Culture and consumption, 
  • Cross-cultural and international marketing, 
  • Digital consumption practices, 
  • Branding, 
  • Acculturation and identity

Location

Whiteknights Campus

Dr Gaye Bebek is a consumer researcher interested the ways consumers shape and construct their identities in the new spaces, places and formats via their consumption practices.

My research is focused on understanding the ways consumers shape and construct their identities in the modern markets. My work appeared on Journal of Business Research, Journal of Macromarketing among others.

Brand Strategy

The module takes a co-creative perspective to brands and in particular focuses on how to understand what goes in to creating, maintaining and managing strong brands. ...

Module code: MMM180

Branding

Branding is a fascinating topic that receives much attention in the popular press. The lectures explore and discuss theories and business practices related to building and managing strong brands. The...

Module code: MMM137