Dr Bahram Mahmoodi Kahriz
Lecturer in Marketing
Ethics Coordinator Consumer Futures Lab
Specialisms
- Consumer motivation, attention and behavior,
- Emotions and emotion-regulation,
- Prosocial spending and decision making,
- Quantitative Methods,
- Constructive/destructive, (un)ethical behaviours in workplaces
Location
Dr Bahram Mahmoodi Kahriz is a lecturer in Marketing with expertise in consumer psychology and behaviour. His research focuses on the effect of emotions, motivation and attention control on behaviour in organisational and consumer settings
Bahram has a PhD in Marketing and Reputation from Henley Business School. Further, he holds another PhD in Psychology and worked as an Assistant Professor of Psychology before coming to the UK. His research investigates the often surprising consequences of various emotions on behaviour in organisational and consumer settings. His research has been published in the Journal of happiness studies and has been covered in various outlets such as the Guardian, the Observer, the Hill, and the Daily Mail.
Currently, Bahram is supervising PhD and MSc projects in the M&R department and was an advisor for Quantitative Techniques for DBA/PhD students at Henley Business School.
Consumer Behaviour
To provide an understanding into the psychological and sociological factors that influence consumer behaviour before, during and after purchase and consumption in contemporary consumer markets. To discuss the effective engagement...
Leading Responsibly: Reflections on Enterprise and Risk
Enterprises need a deep understanding of how to devise ethical strategies and manage risk if they are to thrive in today’s challenging world. This module examines the concepts of ethics...
Consumer Behaviour
To provide an understanding into the psychological and sociological factors that influence consumer behaviour before, during and after purchase and consumption in contemporary consumer markets. To discuss the effective engagement...
Specialisms
- Consumer motivation, attention and behavior
- Emotions and emotion-regulation
- Prosocial spending and decision making
- Quantitative Methods
- Constructive/destructive, (un)ethical behaviours in workplaces
Location
This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. You can read more about what cookies we use here. If you do not wish to accept cookies from this site please either disable cookies or refrain from using the site.