Henley Coaching Business Boot Camp 2021

Starting and growing a business is a challenge. The one consistent feedback from new coaches is 'we have learned how to coach but how can we learn how to run a business?' This five-day programme is Henley Business School's answer to that question. A five-day business growth boot camp to help you get fit (or get fitter) to run your coaching practice.

By the end of the programme you will be able to:

- tailor your proposition

- understand your customer

- start promoting your business

- understand social media effectively, so that you can generate leads

- make sales

The programme is delivered by the Rebel Business School, who are experts in helping entrepreneurs find better ways to start and manage their businesses, with input from our experts at Henley Business School including Professor Jonathan Passmore, Jurek Sikorski and a host of successful coaches and entrepreneurs.

As a global provider of coach training, we have coaching students across the world. This event will therefore run online, to enable you to access it from wherever you are in the world. The Boot Camp will be held between 5-9 July 2021. The joining instructions and Zoom link will be mailed to participants a few days before the programme start date.

To sign up, please register here.

The fees to register are as follows:

Current Henley Business School student on the PhD in Coaching, MSc in Coaching and Behavioural Change, Professional Certificate in Executive Coaching (PCEC, previously PCiC), Professional Certificate in Team, Board and Systemic Coaching or Professional Certificate in Supervision (PCiS) courses: Free

Current Henley Business School member of faculty, coaching tutor or associate: Free

Henley Business School alumni: £49

Henley Coaching Centre members: £99

External attendees: £495

The programme details are as follows:

Day One: Monday 5 July 2021

Get into the Entrepreneurial Mindset and Understand Your Customer

10:00am-11:30am

• Welcome – Professor Jonathan Passmore
• Warm-Up Exercise
• What's Stopping You from Starting?
• Transitioning from an Organisation to a Start-Up

11:30am-11:45am Break

11:45am-1:00pm

• The Entrepreneur's Journey
• Stepping Out of Your Comfort Zone
• Secrets of Setting Up a Business Quickly
• Bootstrapping and Five Techniques to Get Going

1:00pm-2:00pm Lunch

2:00pm-3:00pm

• Focus – on One Idea and One Customer
• Identify Your 10 Golden Clients

3:00pm-3:15pm Break

3:15pm-4:00pm

• Practical: Define your customer.

Key Takeaway: The better you know your customer, the better you will be able to tailor your value proposition and have success in making sales

Day Two: Tuesday 6 July 2021

Sales

10:00am-11:30am

• Getting Over Impostor Syndrome
• Resilience - Pitches vs. Sales

11:30am-11:45am Break

11:45am-1:00pm

• Sell First
• Pricing and Structuring Your Offer
• Time Management

1:00pm-2:00pm Lunch

2:00pm-3:00pm

• The Power of Pictures and Video
• Reduce Recovery Time After Every Rejection and Collecting the NO's

3:00pm-3:15pm Break

3:15am- 4:00pm

• Practical: Design email or method chosen, share it with another participant and do it. Do one call and share your learnings.

Key Takeaway: Out of all the people that hear about a product or service, only a small number will be interested in finding out more and an even smaller number will want to make a purchase

Day Three: Wednesday 7 July 2021

Marketing

10:00am-11:30am

• Think Big and Use Many Methods to Reach Customers - Tips for each
• How to Create Adverts that Work
• Plan Your Promotion - Do more than you think you need

11:30am-11:45am Break

11:45am-1:00pm

• Know Your Competitors - Success leaves clues
• How to Use Social Media to Get Going and Find Customers
• How to Use Hashtags

1:00pm-2:00 Lunch

2:00pm-3:00pm

• What Makes a Good Website
• Making Sales - Getting trust, confidence and keeping it going

3:00pm-3:15pm Break

3:15pm-4:00pm

• Practical: Build your website or get constructive feedback on your website.

Key Takeaway: Be sure to adopt the rule of engagement, which is 'Like, Comment and Follow'

Day Four: Thursday 8 July 2021

Putting Everything Together

10:00am-11:30am

• Customer Journey
• How to Build Connections and Get Them to Help You

11:30am-11:45am Break

11:45am-1:00pm

• SEO and Getting Up the Google Rankings
• 12 Ways to Drive Traffic to Your Website
• The Sales Funnel and Getting Customers

1:00pm-2:00pm Lunch

2:00pm-3:00pm

• Finance and Legal Panel

3:00pm-3:15pm Break

3:15pm-4:00pm

• Practical: Workshop to work on your biggest challenge and take that difficult step.

Key Takeaway: Grab attention, raise interest, establish a feeling and emotional connection with the customer and take action.

Day Five: Friday 9 July 2021

Expert Advice and Get Started

10:00am-11:30am

• Expert Advice (from expert coaches and entrepreneurs at different stages of their journey and HHRR)

11:30am-11:45am Break

11:45am-1:00pm

• Expert Advice (continuation)

• Practical: Learnings

1:00pm-2:00pm Lunch

2:00pm-3:00pm

• Choose Your Attitude
• 12 Pop-Up Principles to Help You Get Going
• Celebration

Key Takeaway: Learn and put it to practice – better done than perfect.

If this programme has not been enough and you want more you can check out the mini-course 'Marketing your Coaching Business', designed by one of the UK's leading coaching business experts, Michael Beale. You can find out more details about this programme on the Henley Centre for Coaching website.

The Henley Centre for Coaching is a global leader in coaching research and coach training. We are the only triple-accredited coaching provider in the world offering both postgraduate university qualifications in coaching and accreditation from the Association for Coaching (AC), the International Coaching Federation (ICF) and the European Mentoring and Coaching Council (EMCC). The Centre provides formal accredited coach training through our Professional Certificate in Executive Coaching and MSc in Coaching and Behavioural Change, and accredited supervision training through our Professional Certificate in Supervision. These programmes are delivered in the UK at our Greenlands campus, and at venues across the world. The Centre provides continuous professional development for coaching professionals through masterclasses, webinars, conferences, and via online access to journals, ebooks and coaching research.

These are all delivered through our online learning platform, meaning coaches can connect from anywhere in the world to engage in professional development. The Henley coaching team consists of leading practitioners and academics who have shaped the coaching profession since the late 1990s. They have written many of the most popular coaching books and they continue to publish in leading management journals and to contribute at conferences worldwide. Their writing, thinking and research informs our teaching and ensures our programmes are at the cutting edge of coaching practice. The Centre offers annual membership to all professional coaches, providing a virtual-learning environment where the members shape research and practice in coaching. Check out our website for details on how we can help you and your business come to life.

This event is sponsored by Lumina Learning and CoachHub.