The Apprentice Advantage: Andrew Morris on How Hands-On Learning is Shaping the Future of Business Leadership

Before diving into the apprenticeship, Andrew first had to overcome some common misconceptions about what modern apprenticeships entail. He had been on the lookout for opportunities to advance his learning and development when his journey with Henley began.

“I had started looking myself for development and learning opportunities. My line manager was very supportive and took the time to speak to our amazing Apprenticeship and Professional Skills team, who then set up a chat with me.”

Like many, he initially had a narrow view of apprenticeships.

“I was very naïve and thought apprenticeships were more for school leavers in vocational subjects, but was taken aback by the breadth and depth of programmes that were on offer.”

This initial discussion quickly dispelled his misconceptions, and Andrew was soon sold on the idea of enrolling.

“It didn’t take long for me to be sold onto the programme, and then a call with Henley was arranged shortly thereafter.”

A successful apprenticeship journey is rarely a solo endeavour. For Andrew, the support of his line manager and apprenticeship tutor was crucial.

“Despite being very busy, my line manager prioritised my development. In our one-on-ones, we talked in depth about what I was learning at Henley and how real work challenges could be used in my assignments.”

This proactive support ensured that his projects were not only relevant to his role but also aligned with Virgin Atlantic’s strategic goals.

Lindsay, his apprenticeship tutor, provided additional support, offering guidance and advice whenever needed.

“I always felt there was someone I could talk to for advice when faced with a problem or need for guidance.”

The collaborative environment, bolstered by the support of three Virgin Atlantic colleagues who were also on the programme, created a strong foundation for success.

Apprenticeships are not just about personal growth; they are strategic tools for organisations to cultivate talent that aligns with their goals. Virgin Atlantic’s four-year plan, Velocityx, aims to position the company as the most loved travel company while achieving sustainable profitability. The Henley apprenticeship programme, with its focus on strategy, finance, change, and leadership, is perfectly aligned with this mission.

“The knowledge, skills, and behaviours I developed on this programme directly align with Virgin Atlantic’s mission.”

By applying what he learned to real-world challenges, Andrew was able to question existing processes and contribute to the company’s strategic objectives. This alignment underscores the powerful impact that a well-structured apprenticeship can have on an organisation’s performance.

One of the most significant personal benefits reported by Andrew was a marked increase in confidence.

“As I started the programme, I was promoted into a more demanding role in a senior team. The broad range of Knowledge, Skills and Behaviours I learned gave me the confidence to work with all departments in the company, ensuring we ‘speak the same language.’”

This newfound confidence translated into enhanced performance and visibility within the organisation.

“My line manager commented that he saw a real positive change in the way I worked over the course of the programme, stepping into the more senior role.”

This transformation highlights how the Henley apprenticeship not only equipped him with new skills but also empowered him to apply them effectively in his leadership role.

The true measure of any apprenticeship programme lies in its ability to drive organisational impact. For Andrew, one such opportunity came in the form of a project to sell seats on Virgin Atlantic flights between Barbados, Grenada, and St. Vincent & the Grenadines. This project, which leveraged numerous knowledge, skills and behaviours acquired during the apprenticeship, exemplifies the practical value of the programme.

“We already had aircraft flying between these islands for customers starting or ending their journey in London, so an opportunity arose to sell seats to local customers and holidaymakers, boosting connectivity in the region”

From developing the strategic rationale to gaining senior stakeholder support and managing the complex operational changes required, Andrew led a project that not only enhanced regional connectivity but also contributed to Virgin Atlantic’s bottom line. “We’ve been proudly operating these services since June 2023,” he adds.

For those considering an apprenticeship, Andrew’s advice is clear: the journey is challenging, but the rewards are immense.

“There is never going to be the perfect time to do an apprenticeship, and there will always be a reason to put off starting.”

Reflecting on his own experience, Andrew recalls a particularly significant life event that occurred during his apprenticeship.

“I was incredibly proud to become a father halfway through my apprenticeship course.”

This emphasises the importance of a strong support network.

“The hardest part of the course is those first weeks as you find your feet and learn how to navigate, but you will get through it and each module becomes that little bit easier.”

Andrew also stresses the importance of building a strong support system around you, both personally and professionally.

“I was incredibly fortunate to be supported by my wife, family, friends, and team, who without I wouldn’t have been able to do this.”

In conclusion, Andrew’s experience illustrates how modern apprenticeships, like those offered by Henley, are invaluable in developing confident, competent leaders who are ready to make an immediate impact. For both individuals and organisations, the benefits are clear: a well-supported, strategically aligned apprenticeship is not just an investment in the future; it’s a catalyst for success today. Andrew references Sir Richard Branson to sum up his journey:

“As our founder, Sir Richard Brandon, said: If somebody offers you an amazing opportunity but you are not sure you can do it, say yes—then learn how to do it later!”